Is it time to start improving the quality of data in your business?
Maximise Your Marketing ROI with My World-class GA4 Audit
Turn Analytics Into Actionable Insights That Drive Revenue
Click the button below to book a FREE strategy session with me.
Are you fully leveraging your Google Analytics to drive revenue and reduce waste? Inaccurate setups and overlooked data can cost your business thousands in missed opportunities and ineffective strategies. Our GA4 Audit is designed to perfect your analytics setup, ensuring every dollar spent is an investment towards measurable success.
Do any of these sound familiar:
- Misallocated Budgets: Are you spending money on underperforming campaigns? Incorrect or incomplete data can lead to poor allocation of your marketing budget, squandering valuable resources.
- Lost Conversion Opportunities: Without precise tracking, key customer interactions might go unnoticed, directly impacting your conversion rates and profitability.
- Operational Inefficiencies: Time is money. Inefficient data practices not only slow down decision-making but also increase operational costs as teams struggle with inaccurate reports.
What You Get With My Advanced GA4 Audit
- Tag Accuracy: Ensure all GA4 tags are correctly capturing the data you need to make informed marketing decisions, cutting down on wasted ad spend.
- Data Stream Optimization: Optimize how data flows into your analytics to capture real-time insights that inform quicker, more effective marketing adjustments.
- Tag Health Check: We use advanced tools to crawl your website, checking if GA4 tags are firing correctly, in the correct order, and without duplication, ensuring your tracking foundation is solid and reliable.
- Quality Data Assurance: Cleanse your data of inaccuracies that cloud key performance metrics, ensuring your decisions are based on reliable information.
- Efficiency Checks: Analyze and enhance the performance of your analytics setup to ensure swift loading times and smoother user interactions, improving overall site performance.
- Data Integrity Checks: Comprehensive review for issues like missing data, duplication, discrepancies, bot traffic, and spam which can skew data and mislead decision-making.
- Pathway Refinement: Pinpoint where users drop off and identify high-performing pathways to focus your marketing efforts more effectively, maximizing return on investment.
- Journey Mapping: Detailed insights into customer behavior patterns help refine marketing strategies, ensuring higher conversion rates and better customer retention.
- Implementation Best Practices: Guidance on leveraging GA4’s features to their fullest to boost campaign performance, user engagement, and conversions.
- ROI-Focused Report: Receive a comprehensive audit report that not only highlights issues but quantifies potential gains from rectifying them.
- Actionable Insights: Strategic recommendations based on audit findings to help enhance your GA4 configuration and readiness for future digital strategies.
- Custom Action Plan: Detailed, step-by-step guidance on how to address identified issues, complete with best practices for a successful GA4 setup and migration.
What Others Are Saying...
“As an e-commerce business, managing our inventory and sales data efficiently is critical to our success. Our Sage 200 database, while robust, couldn’t deliver the customized reporting we needed daily for our warehouse operations, nor did it support the advanced analytics capabilities we desired for our sales data. That’s where Scott came in. With his expert knowledge in SQL and Looker Studio, he transformed our complex data sets into visually appealing and insightful reports. Scott developed detailed SQL queries and designed a comprehensive dashboard that now gives us complete visibility into our sales and stock levels—information crucial for making informed business decisions. The improvements were significant and immediate. We now operate with a higher level of precision and efficiency, which has positioned us to enhance profitability and operational effectiveness. Throughout the project, Scott’s ability to incorporate feedback and make swift adjustments was invaluable. His dedication to not just meeting but exceeding our expectations was apparent in every interaction. Given the success of this project, we would not hesitate to engage Scott again for future data analysis needs. His skills have proven essential to our business, and we are more than satisfied with the results he delivered.”“
Matthew Connor
https://www.snaintongolf.co.uk/
“Scott Dudley is one of the most hard-working and sincere people I have worked with. I managed him directly at Clickfunnels and it was so great to witness the enthusiasm, strong marketing, technical and customer management skills that he brought to the table.
He is self-driven and will be successful in any role that he takes on.“
Rohini Khan
https://www.linkedin.com/in/rohini-khan/
“During the time I worked with Scott in a Contract Management Team, Scott developed, built and maintained a database system which handled contractor quotes, work scheduling and invoicing. This was an invaluable tool used for managing contractor performance.
Scott is a dedicated professional, thorough and understanding. He works patiently with people to achieve simple solutions to complex problems. I have no hesitation in recommending Scott; he is forthright, good natured and a very capable business professional.“
Rick Wooltorton
https://www.linkedin.com/in/rickwooltorton/
“Scott is very intuitive and has an eye for attention to detail. He is diligent and respects the clients viewpoint and offers suggestions to improve business processes. He is a good team member and was a valued member of our team. He developed a quotation database over four years ago and is still being used by Western Power. “
Dave Francis
https://www.linkedin.com/in/dave-francis-31bb3753/
“Scott was a pleasure to work with, helping us to create an integrated Looker Studios dashboard. Would recommend and we’ll definitely use him again. Thanks again Scott!”
Jonathan C.
www.senateshj.com.au
“I had a lot of fun working with Scott at ClickFunnels for four years in technical support. He was one of the teammates with whom I would want to have lunch every day. Scott was not just a technical master, but he also possessed excellent leadership qualities, which he used to inspire the rest of the team. Scott is a significant asset to any organization for which he works. I wish him continued success and a prosperous future.”
Recent Blog Posts
The Data Whisperer You Need to Meet
Have you ever felt like you're trying to run through treacle with your current data systems? Enter BigQuery, Google's powerhouse data warehouse that makes handling massive datasets feel like a breeze. It's not just another tool; it's the Formula 1 engine in the world of data analysis, designed to put you miles ahead of the competition. BigQuery is part of…
The Game-Winning Strategy For Attribution
Understanding marketing attribution isn't just about keeping score; it's about knowing who actually scored the goal and how. For any marketing team, knowing which part of your strategy is converting viewers into customers is crucial. It's like having a star forward in a football match — you want to know who's putting the ball into the net, because that's what…
How to Create Awesome Scorecards with Sparkline Graphs in Looker Studio
Discover how to effectively create scorecards with dynamic sparkline graphs in Looker Studio. Scorecards provide a quick overview of key metrics, while sparkline graphs add a valuable historical context to your data. In this tutorial, I'll guide you through the process of creating engaging scorecards with embedded sparkline graphs, enhancing your data visualisation capabilities. Header Outline: I. Introduction II. Understanding…
How to Create a Geo Map to Visualise Metric Locations in Looker Studio
Discover how to effectively visualise metric locations using geo maps in Looker Studio. Geo maps provide a dynamic and insightful way to understand spatial data and its impact. In this tutorial, we'll guide you through the process of creating engaging geo-maps that bring your metrics to life on the map. Learn step-by-step how to integrate your data, customise map layers,…
How to Create a Time Series Chart to View Trends in Looker Studio
Are you ready to uncover hidden insights within your data's historical patterns? Creating a time series chart in Looker Studio allows you to unveil trends and fluctuations that are crucial for data-driven decision-making. In this tutorial, I'll introduce you to the world of time series charts and guide you through the steps to create one, helping you harness the power…
How to Set Up Filter Controls in Looker Studio
Do you want to take your data reporting to the next level? Setting up filter controls in Looker Studio is the key to creating highly interactive and user-friendly data reports. In this tutorial, we'll introduce you to the benefits of filter controls and guide you through the process of adding them to your Looker Studio reports, providing your audience with…
How to Create a Field for Percentage of Total in Looker Studio
Are you ready to level up your data visualisation game? Creating a Percentage of Total field in Looker Studio is a valuable technique to highlight the relative contribution of data subsets and gain deeper insights into your data. In this tutorial, we'll show you how to effortlessly add a Percentage of Total field to your Data Studio reports, transforming your…
How to Connect Google Analytics (GA4) to BigQuery
Do you want to take your data analytics to the next level? Connecting Google Analytics 4 (GA4) to BigQuery is a game-changer that opens up new possibilities for data analysis and reporting. In this tutorial, I'll show you how to establish a seamless connection between GA4 and BigQuery, helping you harness the full potential of your data and drive business…
How to Change the Data Retention Setting in Google Analytics 4 (GA4)
Data retention is a critical aspect of data management, especially in today's data privacy landscape. By adjusting the data retention setting in Google Analytics 4 (GA4), you can align data storage with your specific business requirements and comply with relevant data privacy regulations. In this tutorial, I'll show you how to change the data retention setting in GA4, giving you…
How to Set Up Content Groups in Google Analytics 4 (GA4) using GTM
Do you want to better understand how users engage with specific sections of your website? Setting up content groups in Google Analytics 4 (GA4) using Google Tag Manager (GTM) allows you to categorise your website content into meaningful groups, providing valuable insights into user behaviour and content performance. In this tutorial, I'll walk you through the steps to set up…
How to Adjust Web Session Timeout in Google Analytics 4 (GA4)
Do you want to fine-tune the tracking of user sessions in Google Analytics 4? Adjusting the web session timeout allows you to tailor the duration of user sessions, capturing data that accurately reflects how visitors interact with your website. In this tutorial, I'll walk you through the steps to adjust the web session timeout in Google Analytics 4 (GA4), empowering…
How to Create Links in Tables in Looker Studio
Do you want to make your Looker Studio tables more interactive and user-friendly? Creating text links within tables allows you to transform static data into clickable references, providing your audience with easy access to additional resources or related content. In this tutorial, I'll walk you through the steps to create text links in tables in Looker Studio, empowering you to…
How to Set Up Scheduled Email Delivery in Looker Studio
Are you looking for a convenient way to share your Looker Studio reports on a regular basis? Setting up scheduled email delivery in Data Studio enables you to automate the distribution of reports to key recipients, saving you time and effort in manual report sharing. In this tutorial, I'll walk you through the steps to set up scheduled email delivery…
How to Import and Export Google Tag Manager (GTM) Containers
Are you looking for a streamlined way to manage and transfer Google Tag Manager containers? The import and export feature in GTM allows you to seamlessly migrate container configurations, share containers with collaborators, or maintain consistent setups across different accounts or environments. In this tutorial, I'll walk you through the steps to import and export GTM containers, enabling you to…
How To Quickly Change Theme And Layout In Looker Studio
Do you want to enhance the visual appeal of your Looker Studio reports? Changing the theme and layout in Looker Studio enables you to create dynamic and captivating data visualisations that effectively communicate your insights. In this tutorial, I'll show you how to quickly change the theme and layout in Looker Studio, empowering you to create visually appealing reports that…
How to Embed a Looker Studio Report on a Web Page
Are you looking for a convenient way to showcase your Looker Studio reports on your website or blog? Embedding a Looker report on a web page enables you to present your visualisations and data insights directly within your online presence. In this tutorial, I'll walk you through the steps to embed a Looker Studio report, empowering you to bring your…
How to Track Form Submissions with Google Analytics 4 (GA4)
Are you looking to gain a deeper understanding of how your website forms are performing? Tracking form submissions with Google Analytics 4 (GA4) allows you to capture vital data on user interactions, measure form conversion rates, and identify areas for improvement. In this tutorial, I'll guide you through the process of tracking form submissions in GA4, empowering you to harness…
How to Set Up Cross-Domain Tracking in Google Analytics 4 (GA4)
In this tutorial, we'll guide you through the process of setting up cross-domain tracking in Google Analytics 4 (GA4), enabling you to gain a holistic view of user behaviour across multiple domains or subdomains. With cross-domain tracking, you can accurately track user journeys, understand the impact of marketing efforts, and optimise conversions and engagement across your digital properties. Header Outline:…
How To Use The CASE When Function In Looker Studio
Do you want to take your data analysis in Looker Studio to the next level by incorporating conditional logic? The CASE WHEN function is a versatile tool that allows you to apply logic and manipulate data based on various conditions. In this tutorial, I'll guide you through the usage of the CASE WHEN function in Looker Studio, equipping you with…
How to Customise the Navigation Menu in Looker Studio
Are you looking to enhance the user experience in Looker Studio by customising the navigation menu? The navigation menu serves as a central hub for users to access their reports and dashboards, and personalising it can greatly improve their navigation experience. In this tutorial, we'll guide you through the steps to customise the navigation menu in Looker Studio, allowing you…